It's Not How Good You Are, It's How Good You Want To Be. Paul Arden. It's tiny. You'll read it in an evening. Every page is one idea. Big type. Very few words. Which is the point. It's the best lesson in communication I know, and it's also a lesson in ambition. My advice: just get it, and you'll see. [MARCUS TO ADD: the one page he goes back to most.]