My biggest client just hired a new CMO. What do I do?
Assume the account has reset. Get in front of the new CMO before the first status call, not after it.
Read the answer →Agency Answers
Real questions from agency founders. Straight answers. New ones every week.
Assume the account has reset. Get in front of the new CMO before the first status call, not after it.
Read the answer →For most agencies, fractional first. You need the system before you need the seat.
Read the answer →Because new feels exciting. It's a bias, not laziness. Give existing clients their own pipeline and their own weekly meeting.
Read the answer →Next step
Thirty minutes on your numbers. If I can't help, I'll say so and point you to someone who can.