My biggest client just hired a new CMO. What do I do?
Assume the account has reset. Get in front of the new CMO before the first status call, not after it.
Read the answer →
Agency growth · Fractional CRO · Fractional CMO · IntroductionsGrowth · Fractional CRO · CMO · Introductions
MarcusHemsley.
Agency co-founder for 18 years. More profit. Less stress. Advice when you need it. Leadership when you're stuck. Introductions when you're ready.
I've been there
Busier than ever.
No better off.
Full diary. Flat revenue. Margin going the wrong way. I know the feeling, because I still work inside agencies every week.
Where shall we start?
Four ways in.
01
Agency growth.
Find the number holding you back. Fix that first.
02Fractional CRO.
Senior sales leadership that understands marketing too. Without the full-time hire.
03Fractional CMO.
Marketing measured in profit. Nothing else.
04Introductions.
The right leads, partners and tech. 100% commission. You only pay on a sale.
How I work
Advice is easy.
I'd rather get you the lead.
Most agency growth consultants give you advice. I give you a lead, a partner or a plan, and then I help you act on it.
“One either meets or one works. One cannot do both at the same time.”
Meetings change how you feel. Action changes your business.
The record
1,100 agencies
reviewed.
Google looked at over 1,100 agencies in 58 countries for its global Growing Businesses Online prize. It went to one. Fountain Partnership, the agency I co-founded.
Not a category. Not a region. The global prize.
18Years scaling Fountain Partnership
51People at its peak
£75mCombined exits for three of my clients
Nothing I recommend is theory. It comes from scaling an agency for 18 years, and from the founders I advise now.
Brands I've led strategy for
- Gartner
- Visa
- Currency Cloud
- EFG
Clients of Fountain Partnership. Strategy led by Marcus.
Agencies I work with
- Quickfire
- Trendy Grandad
In their words
“Marcus is
the real deal.”
More profitable. Not one corner cut.
I've known Marcus for over ten years. He got me focused on the numbers, and Roddy Digital is more profitable for it, without cutting a single corner on the value we give clients. Marcus is the real deal.
One intro. Week one. Paid for itself many times over.
[Placeholder. Real client quote to follow.]
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Agency Answers
Questions agency
owners actually ask.
Should I hire a head of sales or a fractional CRO first?
For most agencies, fractional first. You need the system before you need the seat.
Read the answer →Why is my existing client pipeline smaller than my new business pipeline?
Because new feels exciting. It's a bias, not laziness. Give existing clients their own pipeline and their own weekly meeting.
Read the answer →Marcus's Mind
Memories. Must-haves.
Mindset. Moves.
What I've lived, what I use, how I think, and where I've been. Out loud.
01 · Memories
My past, in business and out of it. What happened, and what I learned.
02 · Must-havesTried, tested, recommended. Software, books, approaches and habits that earn their place.
03 · MindsetHow I think right now. Decisions, pressure, and looking after the person running the business.
04 · MovesWhere I've been and who I've met. Events, travel and meetings, and the introductions that come out of them.